After Hours

Some pieces aren’t made to be worn and forgotten. They’re made to be looked at.

The Founders

Badriya and Lulu are two Kuwait-based sisters who never set out to simply make clothing. Over time, they realised they were creating a way of dressing. A quiet expression of confidence. A style that didn’t need to speak loudly to be seen.

TOL is that vision, sharpened. Clarity. Simplicity. Modern luxury.

The Label

The Other Label believes in the beauty of simplicity. Clean lines. Elevated silhouettes. Premium materials and precise tailoring, made for the present and built to last.

TOL dresses the woman who values quiet confidence over loud trends, in pieces that move with her and stay relevant. Its belief is simple: the most powerful statements are often the most subtle.

The Collection

When the sisters laid their fabrics side by side, the fabrics told them something. Velvet. Suede. Sculptural, three-dimensional textures. Dark, rich, heavy. Nothing about them wanted to be light or whimsical.

So the collection moved to where it belongs: a museum, after the doors close. The last visitor has gone. The lights are low. The art is left to itself.

Burgundy, midnight, teal and chocolate move like brushstrokes. Beading and gold fringe catch the light like a gilded frame. Each piece is made to be looked at slowly. Not simply worn. Seen.

After Hours

Some pieces aren’t made to be worn and forgotten. They’re made to be looked at.

The Founders

Badriya and Lulu are two Kuwait-based sisters who never set out to simply make clothing. Over time, they realised they were creating a way of dressing. A quiet expression of confidence. A style that didn’t need to speak loudly to be seen.

TOL is that vision, sharpened. Clarity. Simplicity. Modern luxury.

The Label

The Other Label believes in the beauty of simplicity. Clean lines. Elevated silhouettes. Premium materials and precise tailoring, made for the present and built to last.

TOL dresses the woman who values quiet confidence over loud trends, in pieces that move with her and stay relevant. Its belief is simple: the most powerful statements are often the most subtle.

The Collection

When the sisters laid their fabrics side by side, the fabrics told them something. Velvet. Suede. Sculptural, three-dimensional textures. Dark, rich, heavy. Nothing about them wanted to be light or whimsical.

So the collection moved to where it belongs: a museum, after the doors close. The last visitor has gone. The lights are low. The art is left to itself.

Burgundy, midnight, teal and chocolate move like brushstrokes. Beading and gold fringe catch the light like a gilded frame. Each piece is made to be looked at slowly. Not simply worn. Seen.